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Whether you’re doing PPC for the first time or you’ve just signed a new client, it can be daunting to know whether or not you’re doing a good job.

Sure, we all want to create unicorn ads that have highest CTRs and the best conversion rates, but what’s a good metric for one industry isn’t necessarily good for another.

Legal services struggle to attract attention on the SERP (with a relatively low average 1.35% CTR)– in large part due to advertising restrictions enforced by both Google and government organizations.

Legal advertisers have to be extra smart and crafty to do well in PPC.

Do you need guidance on where to invest your marketing efforts in 2017?

Conceptual Minds, a marketing agency that specializes in tire and auto industry, offers this advice: NOW is the time to invest in Pay-Per-Click (PPC) marketing.

Amazon Marketpalce Categories and Products Requiring Approval Why Amazon is the second best online marketing channel: One of the single largest online marketing channels second only to Ebay, this online marketing channel gives you the opportunity to reach millions of customers at a set cost per sale, anywhere from 13 – 15%.These listings appear alongside, and increasingly above the non-paid organic search results.The search engine is then paid every time a user clicks on the sponsored listing. You bid the maximum amount you’re willing to pay for a click on your ad.This article will provide you with a high-level view of pay per click advertising, outline some general strategies, and provide an example of what to do, and what not to do.PPC, or Pay Per Click, is pretty simple: Search engines like Google and Bing allow businesses and individuals to buy listings in their search results.

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