Social psychology and internet dating
Women, on the other hand, are thought to present themselves as blonder, thinner, and bustier.
Once participants had completed this, within a month after participating, single participants were invited to participate in a second study.
While categories such as "through friends", "in a bar", and "at school/work" were either declining or holding steady, one category has exploded in the last decade: "met online".
According to these stats, 20 percent of heterosexual couples sampled, and nearly 70 percent of same-sex couples met this way and its growth shows no signs of abating.
A recent paper from the Association of Psychological Science was pretty clear that there's little evidence for any matching algorithm's scientific merit ("no compelling evidence supports matching sites" claims that mathematical algorithms work"), but the OKCupid users I spoke to generally seemed to believe there was something in it -- even if it was just filtering out their polar opposites.
In fact in some cases, the subtext was that it worked a bit too well: "The guy with the highest match percentage that I went on dates with seemed more like a friend, though.